What is Ba-nom-a-nom all about?

About the Owner and History of Ba-Nom-a-Nom

Hi, my name is Sarah and I am the founder of Ba-Nom-a-Nom. I started this business because I am passionate about healthy eating and obesity prevention.  I believe we live in a world where we should have the option to eat healthy- all the time- even dessert!  I became passionate about food, food policy, and the sociological impacts of obesity and unhealthy eating/lifestyle during my undergraduate studies.  I first thought I wanted to be a physician, then realized so many doctors are already trying to fight the epidemic of obesity.  Upon learning about obesity and diet related health issues, I was astounded by how much it is draining our medical system, tax system, and our general happiness as a culture.  I then thought… hmm… maybe I should head to graduate/law school school for food policy.  But fighting Big Agriculture sadly felt like it would be an uphill battle.  Thus, as a young, bright eyed and bushy tailed entrepreneur, I thought… Aha!  The world needs food that is HEALHY, FUN, AND DELICIOUS.  The answer: Ba-Nom-a-Nom Nice Cream.  I used to make this delicious treat for my friends in college with a food processor, and everyone loved it, we joked about me selling it. One day, I decided to give it a try. I liked the idea of offering people a healthy option by selling a healthy and honest product. When I started back in 2011, it seemed like SO MANY products were marketed to be healthy, but were just your average packaged junk food, in a prettier box/bag/wrapper. A decade later, the current the “food scene” is much better for the health nut/consumer trying to make good choices, but hey… wouldn’t it be awesome if 100% plant based nice cream (no junk added!) was the norm?  World… here we come! I understand healthy eating and lifestyle can be very difficult, but people cannot choose healthy if it does not exist. Next time you have that sweet tooth… Choose Ba-Nom-a-Nom :) It's a delightful, guilt-free treat.

History

I was living in Steamboat Springs at the time I decided to start this endeavor (2011) and went to the Local SCORE office to get some advice.  My advisor told me to give out free samples, and get as much info from the samplers as possible.  So every weekend, I set up a small table outside of Wheels Bike Shop along the Yampa River to hand out small samples of this whipped creation! People loved it, so that same year, I sold the product out of a Farmer’s Market booth at the Longmont Farmer’s Market, and the Pro Cycling Challenge in Steamboat Springs.  In January of 2012, I bought an old run down truck and begged my friends to help me turn it into a food truck (Kazoo, the original Ba-Nom mobile!).  We worked on making the truck into a food truck, and in 2012, I began to roam the streets, selling Ba-Nom-a-Nom at events, parties, and festivals in the Denver and Fort Collins area.  I had a full time job from 2012-2016 to help support me while starting this endeavor.  In 2017, I decided to branch out and get 2 trucks because I was starting to turn away business. I rebranded the logo in preparation of Truck #2 launch (also known as Cupcake) and woo! There we went, 2 trucks on the road… for 3 days :). After the launch of the new truck (Cupcake),  Kazoo (the original truck) was totaled.  From 2017-2020, Ba-Nom-a-Nom operated with one truck. In 2021, we expanded to 2 vehicles again (Welcome the new van! It does not have a name yet), but at the end of the 2021 season, Cupcake, unfortunately, had major engine failure and it may not make sense to repair. We are now trying to determine the fate of this vehicle. Look for us in our new van in 2022! And if we find a spot for Cupcake to retire, we will be sharing the big news! <3 Thank you as always, for supporting small, local business!